NEW CONSTELLATIONS
DIGITAL ADVERTISING MANAGER
- Utilize internal data and analytics alongside partner developments and digital trends to improve overall digital advertising strategy.
- Strategize testing opportunities and delegate project assignments alongside Director of Advertising and VP of Audience Development.
- Execute consistent project management outside of basic campaign demands, including support to colleagues and artist teams.
- Provide informed optimization suggestions for all aspects of campaigns to ensure industry best practices are implemented.
DIGITAL AD ANALYST
- Manage paid media campaigns on platforms including Facebook, Instagram, TikTok, Snapchat, Reddit, Google, and YouTube.
- Participate in kick-off briefings to determine media plan, identify creative assets and develop channel strategies.
- Maintaine real-time and monthly invoice reconciliation and vendor management with finance.
- Produce detailed analytical reports for project managers and contribute to campaign post-mortem presentations.
ARI HICKS
- Created and drove awareness through developing unique marketing strategies and digital campaigns.
- Observed and analyzed critical demographic + marketing information to determine target audiences and optimize tactics.
- Effectively recapped and managed communication in regard to marketing efforts and reception.
- Assisted with graphic design and social media projects on a rolling basis.
MARKETING + DAY-TO-DAY MANAGER
11E1EVEN GROUP
DAY-TO-DAY MANAGER
- Managed budgets, timelines, and deliverables for short and long-term projects, including touring, digital marketing, advertising, and press.
- Advanced shows by liaising with booking agents and venue staff and working closely with tour managers.
- Acted as key representative for artists when coordinating promotional opportunities including press and media.
- Executed e-commerce merchandise operations for artists with in-house distribution.
ARTIST MANAGEMENT ASSISTANT
- Assisted with planning and implementation of artists’ music campaigns, including social media plans, press, marketing, and touring.
- Oversaw social media accounts, social strategy, and community management for artist roster.
- Liaised with artists and touring staff to coordinate diary management including travel bookings, accommodation, and promotional activities
- Executed online lifestyle and trend marketing campaigns to raise the artist’s brand profiles, aggregate and activate fans to promote artists.
- Supported in all areas of creative; primarily managing press photographers, sourcing and booking creatives for asset production, producing social graphics, and securely storing and organizing all assets.
- Coordinated and booked travel, studio sessions, and equipment storage in multiple markets.
- Handled artists’ guest list requirements for all shows and performances.
ARTIST MANAGEMENT INTERN
- Created visual assets for social media channels, web, and email campaigns.
- Regularly attended events to provide media coverage for a dedicated audience.
- Assisted in company launch, event production, and business development.
- Implemented the official Do303 Spotify and managed the account while curating playlists and music editorial content.
GRAPHIC DESIGN INTERN
DO303
EDUCATION & TRAINING
SKILLS & ABILITIES
UNIVERSITY OF COLORADO
- Adobe Creative Suite (Lightroom, Photoshop, Illustrator)
- Adverity
- Amazon Advertising
- Asana
- Canva
- Meta Ads Manager (Facebook & Instagram)
- Google Ads (Google & YouTube)
- Google Workspace
- Mac iOS
- Microsoft Office
- Reddit Ads Manager
- Snapchat Ads Manager
- StackAdapt
- TikTok Ads Manager
SONY MUSIC ENTERTAINMENT
ARTIST MANAGER
- Oversaw all aspects of business strategy, including press/publicity, releases, touring, and merchandising.
- Acted as marketing director and executed all paid and organic media plans.
- Produced all necessary assets, schedules, itineraries for the artist.
- Securely stored all artist assets, action points, agendas, etc. in an organized manner and maintained necessary documents.
MAR 2021 - PRESENT
JAN 2022 - FEB 2023
MAR 2020 - MAR 2021
OCT 2018 - MAR 2020
JAN 2018 - OCT 2018
BACHELOR OF ARTS, STRATEGIC COMMUNICATION
NEW YORK UNIVERSITY
CERTIFICATE, MUSIC INDUSTRY ESSENTIALS
COLORADO STATE UNIVERSITY
ASSOCIATE OF FINE ARTS, GRAPHIC DESIGN